Design And The Pitch

Design and the Pitch

As a verb, “to design” refers to the process of originating and developing a plan for a product, structure, system, or component with intention. (wikipedia)

 As designers, we understand better than anyone else the value of message and intention. We combine a unique mix of strategy and design for solutions that produce real results (ROI in business speak).

 This article covers why great design is rooted in a great strategy or specifically design and the pitch. Imagine you’re in an elevator and have only one chance to make an impact. What do you do?

At our core we live and breath ‘the pitch‘. This is also known as the elevator pitch, elevator speech, etc. You have to be sure to focus on your company’s big picture while avoiding too much detail about particular details. This will allow you to express your core beliefs without getting hung up in the execution.

The Seven Be’s of an Effective Elevator Pitch  

Now that you have a high-level sense of what the pitch is, lets discuss the characteristics of an effective pitch.

1. Be concise
2. Be clear
3. Be compelling
4. Be credible
5. Be conceptual
6. Be concrete
7. Be consistent

Design IS The Pitch

At this point you can begin to see where we’re going with this. In the online world you have less than 5 seconds to grab that visitor, speak to them and convince them that you are true, valuable and irresistible. This is both our passion and our expertise. At PITCH BRAND we live and breath this truth.

We find that there are few things more satisfying than taking the pitch and hitting a home run.